MAJ GEN SATINDER SINGH,Sena Medal
General Manager & Chairman
Board of Administration,
Canteen Stores Department
CSD was set up in 1948, CSD created to a few hundred URCs with a select range of basic items of daily use. Today CSD sources and distributes for a fraternity of over 13.5 million serving personal, pensioners and families!
For CSD, ‘Consumer is the King’ Therefore, CSD attempts to meet every demand from the URC by following an aggressive “No Denials” policy and at the same time we make sure that the interest of Vendors are attended to only so far as it is necessary for promoting the requirement of our troops.
Times are changing and with increased consumerism, nuclear families, the proliferation of media, the internet and media responsive mobile device, come increased spending at the individual and household level. No longer satisfied with only low-cost brands, our consumers now crave for a premium shopping experience in an exclusive shopping environment.
The future holds lot of promise and the digital onslaught presents numerous opportunities as also many challenges. While anticipating the next round of changes in a now resurgent India, we are confident of our ability to continue fulfilling our mandate to the soldier and his family.
Jai Hind!
MAJ GEN SATINDER SINGH,Sena Medal
BIO DATA: MAJ GEN SATINDER SINGH, SM
1. Maj Gen Satinder Singh, SM, was commissioned into Infantry (GARHWAL RIFLES) in the year 1990. He is an alumuni of NDA, Khadakvasla (Pune) and IMA, Dehradun.
2. Education Qualifications. His qualifications include B Sc, M Sc (Defence & Strategic Studies), MBA (Marketing Management), M Phil (Defence & Management Studies) and M Phil (Defence & Strategic Studies).
3. Distinguished Service Record.
(a) Appointments Tenanted. The Officer has rich and varied Operational and Staff experience at both Field Formation and Apex Level. He has seen active service in Operation RAKSHAK (J&K), Operation PARAKRAM , Operation VIJAY (Kargil & Drass Sect); commanded Infantry Battalion (GARHWAL RIFLES) and an Infantry Brigade on the Line of Control/ Operation RAKSHAK (J&K); participated in Exercise YUDH ABHYAAS, a Indo-US Joint Exercise at Fort Shafter, Hawaii; and tenanted Operational Logistics & Staff Duties appointments at a Formation in Operation RAKSHAK (J&K), Headquarters Delhi Area and IHQ of MoD (Army). The Officer in his previous assignment was the General Officer Commanding of a Sub Area. in the Eastern Sector.
(b) Professional Courses. The Officer is qualified on requisite Basic and
other Advanced Professional Courses to include Defence Services Staff College, Senior Command, Higher Command and National Defence College Course.
(c) Tenure in Army Aviation. An Army Aviator with approximately 3000 hours incident free Helicopter operational/ war flying experience in Operation
RAKSHAK (J&K) and Operation VIJAY (Kargil & Dras Sector).
(d) Gallantry Awards.
(i) Operation RAKSHAK (J&K). Awarded General Officer Commanding - in - Chief Northern Command Commendation Card.
(ii) Operation VIJAY (Kargil & Dras Sector). Awarded Sena Medal (Gallantry) and Op VIJAY Star.
(e) Defence Attaché (Japan).
(i) Distinction of having been nominated as Defence Attaché to head Tri-Services Defense Wing at Embassy of India (Tokyo) from 2013 - 2016 .
(ii) Commendation. Awarded Chief of Air Staff Commendation Card by Chief of Air Staff and Chairman Chiefs of Staff Committee, for stellar initiatives to progress Indo- Japan Defence Cooperation.
4. The Officer has assumed the Appointment of General Manager & Chairman Board of Administration, Canteen Stores Department, with effect from 29 Sep 2023.